Inbound Marketing is personal. It provides a way for you to get in front of prospects, "pull" them to your website or landing pages by posting content that speaks to them, converts them, and closes them.
Ad Ventures provides inbound marketing solutions that are customized for your business, and integrates them throughout your website, landing pages, blog posts, social media sites, even your SEO and pay per click advertising campaigns.
What makes us different than other companies that specialize in PPC or SEO, for example, is that we have long-time experience working all of these inbound marketing channels, and integrating branding strategy and good design to differentiate you, and to help you turn more prospects into sales.
If you already do Facebook, Twitter or Linked In, just to name a few inbound marketing channels, you already know that you have your favorite posters that you follow. Their name, whether it's a business, organization or a friend, pops up, and you make a point to read it - maybe even say hi back. They have a message or information that appeals to you, like it was written just for you, and you continue to follow, even occasionally signing up for a newsletter, or downloading a white paper or recipe, or taking in that movie that they recommend.
Savvy marketers get this and have adjusted their marketing strategies to include this new shift in marketing, from traditional "push" marketing like TV and radio that interrupts, to modern "pull" marketing that woos the online masses and invites them, one by one, to visit their landing pages or websites.
We prepare your plan and set up your accounts, you manage.
We oversee PPC and SEO, you handle social media.
We do everything under one umbrella.
Paid search gives your inbound marketing a jump start as you can almost immediately put your ads in search engine results where your prospective customers will find them. Your ads will feature a carefully-crafted balance of keywords, message and a call to action to pull prospects to your landing page or website. When your prospects click through, they'll be greeted with a compelling reason to "convert" and take the desired action.
We oversee every aspect of your paid search campaigns:
One of the best, most cost-efficient ways to pull prospects your way is via search engine organic (non-paid) search results, and the closer to page 1, the better. How Google determines a site worth ranking high has seen a big shift in recent months. And it is so important to partner with an SEO company that not only has years' of experience working SEO, but deeply understands this new shift, because it is not exactly spelled out in black and white on the web.
We understand SEO inside and out and have specialized in it since the mid 2000's. We know what to do, and more importantly, what NOT to do.
We've continually read up on it, having invested hundreds of hours just in 2014 so far, analyzing Google Guidelines and what other national SEO experts have to say, utilizing dozens of testing tools and resources to find the legitimate secrets to successful SEO. Our own website has served as a big experimental stage and we've repeatedly secured Google page 1 rankings for targeted keyword search phrases.
The biggest change in SEO according to Google is they want content written with voice to appeal to humans and not search engines; traditional SEO meant writing boring keyword phrases that may have scored with search engines, but didn't fare so well with human prospects. But common sense tells you that you need to do more than just write for humans to climb up in the search rankings, and that's where we come in.
To go the full distance to use SEO legitimately in your website, you should look beyond the traditional SEO company that utilizes the more basic SEO techniques (building back links, conducting keyword research, writing metatags, generating articles, etc.) Look to a company ‐ such as Ad Ventures ‐ that deeply understands current SEO standards and uses modern, evolved SEO techniques and technical must-do's that Google now recommends.
The best way to execute good SEO is to build it into the framework of your website from the ground up. Your SEO planning should start during the design and content development phase, before you even begin developing your site. Most importantly, you want to set up your keywords so they don't compete with each other.
Ad Ventures is highly skilled at proper and modern search engine optimization, and continually studies and stays on top of Google algorhytm changes and techniques since it began offering SEO as a service in the mid 2000's.
Contact Ad Ventures for a free SEO audit of your site and we'll give you an honest assessment if it makes sense to "add" SEO into your site, start over with a site redesign or simply add an optimized landing page.
Landing pages have become a must-do to achieve optimal inbound marketing results. Savvy online marketers understand that landing pages should serve as a key function of your overall website marketing strategy. They should be used not only for paid search advertising, but optimized for organic search engine results too. Ideally, you have a landing page for every target keyword phrase in every local market you are targeting.
We take a similar thoughtful approach to planning landing pages, as we do planning website home pages. While they should be clean and simple and direct the eye to exactly where you want it to go, they also should include brand strategy, good design and differentiating sales messaging, a strong call to action, and a mechanism that allows for frequent article updating to keep content fresh. With fresh, fast-loading content, well-named URLs, keywords that don’t compete with keywords in other pages in your site, etc., it is very doable to move your landing pages onto Google page 1 in organic search engine results.
Your blog builds the foundation of your inbound and social media marketing. Every blurb, article, or video that gets posted to your blog, also gets posted on all your social media channels practically simultaneously, so that they are all working together, generating social media traffic full circle back to your website.
And the way we design and program your website blog, it’s so easy for you or your marketing personnel to update it and your website visitors to read and share it.
So view your blog not as a stand-alone page, but a key inbound marketing component integrated into your website where blog articles and videos appear throughout your website pages, i.e., on your home page, at the bottom of your landing pages, and in a designated blog section.
The key is updating it frequently (minimum once a month) by adding short blurbs or in-depth educational articles so that Google and other search engines recognize your website as one that provides fresh, quality content. And your social media and blog followers can look forward to consistent updates that take them through the buying process from awareness, interest, desire and action.
Effectively utilizing social media allows you to not only pull in followers to your social media sites, but it enhances your SEO ranking with Google. Yes, Google checks how well your website is connected via social media. Social media activity is tracked – it all adds up. So you benefit from interacting directly with your followers, and your overall SEO efforts also benefit.
Once your social media accounts are set up and integrated with “follow” and blog “share” buttons throughout your website and landing pages, you can choose maintain and update your social media accounts on a minimal level, or go all out. How much time you want to invest is up to you. But at least you have the social media foundation in place to start building your social media lists now, have a mechanism in place that allows you to keep your website updated with fresh content, and a way to share content to build back links….all important SEO enhancers.
Our social media services
Once your target demographic is identified, we recommend the social media channels to align your business with and put in place a marketing plan.
We often do this hand in hand with local listing set-up because it’s important for SEO that your business description on your social media pages appear exactly the same way throughout your social media and local listing accounts including Google Places, Superpages, Yelp, Bing, etc.)
Your business description appears in every social media and local listing, so we write or edit a positioning statement that describes your company product or services along with features and benefits.
We design icons and their placement on your website. We design custom social media pages for your business.
Share and follow social media icons are programmed and integrated in your website so that your site visitors can easily share your blog articles on their personal social media pages. This helps you build your back-links and build traffic back to your website.
We assist in content planning and creating educational material, and post photos, comments and articles to your social media pages. We also share your website blogs on your social media pages.
Our creative director brings several years’ experience to social media marketing, plus 14 years of experience conceptualizing cross-promotional and cause marketing campaigns and promotions for radio and TV station clients. If you want a great idea for a short-term or long-term campaign, she and the Ad Ventures’ team can make it happen.
We track the content that works the best and adjust your campaigns accordingly.
Permission-based email marketing has proven the test of time, coming into popularity in the early 2000’s, sliding off in perceived value due to overwhelming spam issues, and popping back up in recent years as a reliable, affordable source of quality lead generation. Spam largely now under control, email users understand that permission-based email advertisers deliver content of interest and value into their inboxes. They know this because they opted in, and signed up to receive emails from the advertisers that email them.
So, just like building your social media list over time, you also want to build upon your email list over time by providing opt-in email sign-up forms on your website.
Ad Ventures has been providing email permission based marketing services since about 2000, and we know there is an art to doing it right. For example, you want to be sure to include HTML text above the fold for Outlook users who can’t see images until they download images. And you want to make sure that the title and call to action are strong and clear.
We distribute bulk email campaigns via third party email distribution services like Mailchimp or Campaign Monitor. When sending out press releases that we write on behalf of our clients, we distribute those via a client’s permission-based email list, their social media sites, your blog and press release distribution services.
Ad Ventures InBound Marketing is a division of Ad Ventures Design & Marketing, specializing in digital marketing and design and brand strategy since 2000.
Our approach to your inbound marketing goals is executed with insight and knowledge from years of experience.